About Youi - Get to know us

We love getting to know you better, but we know it works both ways. Now it's your turn to learn a little more about us.

It's all in the name.

You could have a lot of fun guessing what Youi stands for, but in the interest of time, we'll tell you: Youi stands for You Insured.

There's nothing abstract about it. You are at the centre of our brand. We've built everything from our name to our products around you and your needs. So now, when you think of us, hopefully you'll get that nice warm feeling that comes with knowing you are insured.

We're unique.

We don't believe in doing things the same as everyone else does - not when it comes to selling insurance, and not when it comes to hiring our crew. What makes us unique are the people we employ and the people we insure. We recruit people with different skill sets, perspectives and experiences. We insure people who live in all sorts of different houses and who drive all sorts of different cars in all sorts of different ways. Because at the end of the day, what makes us unique, is you.

We're hands on.

We love where we live and the people who live here. So when it comes to helping our community, we like to get hands on to really make a difference. 

There are almost a thousand of us working here at Youi - that's a lot of hands. To make the most of them, we've created a program called Youi@Hand. It allows us to help make a lasting change in our local communities by giving up our time to get stuck in where it matters.

We get our hands dirty planting trees. We roll up our sleeves to donate blood. We get our arms drenched washing cars. We get our hearts full from seeing the smiles on everyone's faces, and then we do it all over again. 

block image


Red25 was set up by the Australian Red Cross for groups and organisations to donate blood. It’s built on the concept that together we can achieve so much more.

block image


The Sunshine Coast Animal Refuge (SCAR) provides temporary refuge and finds new homes for abandoned, abused and unwanted cats and dogs.

block image


The Compass Institute is dedicated to providing real futures for young people with a disability by assisting them in ‘Mastering the Art of Life’.


Clearly, listening pays off.

Thanks to the experts at Canstar who recognised us as a winner for Outstanding Value Car Insurance nationally, and in Queensland and South Australia. We also won for Most Satisfied Customers for Car and Home Insurance in Queensland, and for Car Insurance in Victoria.

The experts at Canstar have recognised us as a winner for:

  • Outstanding Value Car Insurance nationally, and in Queensland and South Australia
  • Most Satisfied Customers for Car and Home Insurance in Queensland
  • Most Satisfied Customers for Car Insurance in Victoria

Plus, our customers voted us winners of the Mozo People’s Choice awards for Excellent Claims Experience in Car and also Home Insurance.


Youi Pty Ltd is an Australian registered company and is a wholly owned subsidiary of Youi Holdings Pty Ltd, a subsidiary of OUTsurance International Holdings Pty Limited part of the Rand Merchant Insurance Holdings (RMIH) Group.

Youi Pty Ltd is a registered general insurance company which underwrites its own policies. Our products currently include Vehicle (Car, Motorcycle, Caravan and Trailer), Home (Buildings and Contents), Watercraft and Business Liability.

We are regulated by the Australian Prudential Regulation Authority (APRA) and Australian Securities and Investment Commission (ASIC), a member of Insurance Council of Australia (ICA) and a signatory to the General Insurance Code of Practice. We're a wholly owned subsidiary of OUTsurance International Holdings Pty Limited which is part of the Rand Merchant Insurance Holdings Group (RMIH), a large international insurance services provider.

Our Australian Business Number (ABN) is 79 123 074 733 and our Australian Financial Services License (AFSL) number is 316511. 

Call Youi now on 13 YOUI and see what the future of your insurance looks like.

We respect the privacy of your personal information and handle it in-line with the Privacy Act and Australian Privacy Principles. View our Privacy Policy and Terms of use.

FAQs  /  Handling your complaint  / Fraud   

Capital Adequacy

Youi as a regulated institution is required under APRA Prudential Standard GPS 110 ‘Capital Adequacy’ to publish at least annually, details of its capital adequacy position.

View the latest capital adequacy disclosures

Code of practice

Youi is a signatory to the General Insurance Code of Practice, which is an industry commitment to raising standards of service to its customers. Youi upholds these standards to provide efficient and professional service quality to the community and our policyholders in providing general insurance.

Whistleblower policy

At Youi we are committed to fostering a culture that encourages employees and partners of Youi to speak up on matters that concern them.

We recognise that from time to time individuals speaking up may be concerned about being identified, or any potential repercussions of reporting conduct. The Youi Whistleblower Policy assists and guides an individual through the process of making a report in order to receive protection under the policy.

For more information on how to make a report under the Whistleblower Policy click here