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About Youi - Get to know us

We love getting to know you better, but we know it works both ways. Now it's your turn to learn a little more about us.

It's all in the name.

You could have a lot of fun guessing what Youi stands for, but in the interest of time, we'll tell you: Youi stands for You Insured.

There's nothing abstract about it. You are at the centre of our brand. We've built everything from our name to our products around you and your needs. So now, when you think of us, hopefully you'll get that nice warm feeling that comes with knowing you are insured.

We're unique.

We don't believe in doing things the same as everyone else does - not when it comes to selling insurance, and not when it comes to hiring our crew. What makes us unique are the people we employ and the people we insure. We recruit people with different skill sets, perspectives and experiences. We insure people who live in all sorts of different houses and who drive all sorts of different cars in all sorts of different ways. Because at the end of the day, what makes us unique, is you.

We're hands on.

We love where we live and the people who live here. So when it comes to helping our community, we like to get hands on to really make a difference. 

There are almost a thousand of us working here at Youi - that's a lot of hands. To make the most of them, we've created a program called Youi@Hand. It allows us to help make a lasting change in our local communities by giving up our time to get stuck in where it matters.

We get our hands dirty planting trees. We roll up our sleeves to donate blood. We get our arms drenched washing cars. We get our hearts full from seeing the smiles on everyone's faces, and then we do it all over again. 

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Red25 was set up by the Australian Red Cross for groups and organisations to donate blood. It’s built on the concept that together we can achieve so much more.

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The Sunshine Coast Animal Refuge (SCAR) provides temporary refuge and finds new homes for abandoned, abused and unwanted cats and dogs.

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The Compass Institute is dedicated to providing real futures for young people with a disability by assisting them in ‘Mastering the Art of Life’.


Get the insurance that gets the awards.

When it comes to your insurance, not making assumptions was the best thing we ever did. Huge thanks to the thousands of Australians who voted for us in Mozo’s People’s Choice awards for service and customer satisfaction. Cheers Australia, we’re glad you’re enjoying your time with us.

Excellent Claims Experience 2019, Outstanding Customer Satisfaction 2020 and Excellent Customer Service 2020 are just some of the top-shelf titles we took out for both Car and Home. Clearly, all that listening we’re doing is paying off.

But while it’s always nice to win awards like these, what really matters is making sure that all our of customers across Australia are having such a great experience with us. That’s what insurance for individuals is all about.


Youi Pty Ltd is an Australian registered company and is a wholly owned subsidiary of Youi Holdings Pty Ltd, a subsidiary of OUTsurance International Holdings Pty Limited part of the Rand Merchant Insurance Holdings (RMIH) Group.

Youi Pty Ltd is a registered general insurance company which underwrites its own policies. Our products currently include Vehicle (Car, Motorcycle, Caravan and Trailer), Home (Buildings and Contents), Watercraft and Business Liability.

We are regulated by the Australian Prudential Regulation Authority (APRA) and Australian Securities and Investment Commission (ASIC), a member of Insurance Council of Australia (ICA) and a signatory to the General Insurance Code of Practice. We're a wholly owned subsidiary of OUTsurance International Holdings Pty Limited which is part of the Rand Merchant Insurance Holdings Group (RMIH), a large international insurance services provider.

Our Australian Business Number (ABN) is 79 123 074 733 and our Australian Financial Services License (AFSL) number is 316511. 

Call Youi now on 13 YOUI and see what the future of your insurance looks like.

We respect the privacy of your personal information and handle it in-line with the Privacy Act and Australian Privacy Principles. View our Privacy Policy and Terms of use.

FAQs  /  Handling your complaint  / Fraud   

Capital Adequacy

Youi as a regulated institution is required under APRA Prudential Standard GPS 110 ‘Capital Adequacy’ to publish at least annually, details of its capital adequacy position.

View the latest capital adequacy disclosures

Code of practice

Youi is a signatory to the General Insurance Code of Practice, which is an industry commitment to raising standards of service to its customers. Youi upholds these standards to provide efficient and professional service quality to the community and our policyholders in providing general insurance.

Whistleblower Policy

At Youi we are committed to fostering a culture that encourages employees and partners of Youi to speak up on matters that concern them.

We recognise that from time to time individuals speaking up may be concerned about being identified, or any potential repercussions of reporting conduct. The Youi Whistleblower Policy assists and guides an individual through the process of making a report in order to receive protection under the policy.

View our Whistleblower Policy and make a report

Domestic and Family Violence Policy

At Youi, we recognise that domestic and family violence (DFV) is a serious issue afflicting the wider Australian community. As part of our ongoing commitment to assisting clients and employees who may be affected by it, we’ve created this document to outline ways in which we help support victims and enable them to speak out.

View our Domestic and Family Violence Policy