Made by Fans

Footy.
Made by fans.

In the stadiums and in the loungerooms, it’s the fans that make footy so special. Which is why we’re supporting the supporters of the Brisbane Lions and the NRL.

In the stadiums and in the loungerooms, it’s the fans that make footy so special. Which is why we’re supporting the supporters of the Brisbane Lions and the NRL.

Our partnerships

We choose to work with partners who share similar values to our own; who we respect and who support the lives, interests and passions of people across Australia.

Lions Made by Fans
Lions

Brisbane Lions

Footy fans and supporters of the Brisbane Lions AFL and AFLW teams are a passionate bunch, so we’re supporting them as they support the great game of AFL – from the elite to the grassroots.

NRL

National Rugby League

There’s no fan quite like an NRL fan. That’s why we’re getting behind them and their efforts to get their favourite team across the line, whether it’s a top-flight NRL team or their local juniors.

NRL Made by Fans

Stories of change

For better or worse, change happens to all of us – even our biggest sporting stars. These are some of their stories of change.

Craig Starcevich
Youi Stories.

Craig Starcevich: Winning Player, Winning Coach

Craig Starcevich is one of few professional Australian Rules football players who’s experienced winning an AFL premiership both as a player and a coach.
October 31, 2023
Portrait of Raecene McGregor
Youi Stories.

Raecene McGregor: Top of the world to uncontracted star and back again

Talented NRLW star Raecene McGregor reflects on her career with the Dragons, Broncos, Roosters and NZ teams.
September 19, 2023
Courtney Hodder
Youi Stories.

Courtney Hodder: Finding her place in her sport and her culture

Courtney Hodder is a proud Badimia Yamatji, Whadjuk and Nyoongar woman.
October 13, 2023
Portrait of Gerrard Sutton and James Graham
Youi Stories.

Gerard Sutton and James Graham: ‘Bad Friday’ TV grabs not an accurate picture

Ex-Bulldogs captain James Graham and NRL referee Gerard Sutton chat about a big moment from rugby league history.
September 19, 2023
Portrait of Joe Daniher
Youi Stories.

Joe Daniher: The challenge of pushing through injury

After a bright start, Joe Daniher’s AFL career was stalled by injury before bouncing back with the Brisbane Lions.
September 19, 2023
Portrait of Asu 'AJ' Kepaoa
Youi Stories.

Asu ‘AJ’ Kepaoa: From dark times to mental health advocate

Wests Tigers NRL player AJ Kepaoa talks openly about the highs and lows of his so far short but impressive career.
September 19, 2023