Adelaide Footy Madness

Footy.
Made by fans.

In the stadiums and in the loungerooms, it’s the fans that make footy so special. Which is why we’re supporting the supporters of the Brisbane Lions and the NRL.

Our partnerships

We choose to work with partners who share similar values to our own; who we respect and who support the lives, interests and passions of people across Australia.

Lions Made by Fans
Lions

Brisbane Lions

Footy fans and supporters of the Brisbane Lions AFL and AFLW teams are a passionate bunch, so we’re supporting them as they support the great game of AFL – from the elite to the grassroots.

NRL

National Rugby League

There’s no fan quite like an NRL fan. That’s why we’re getting behind them and their efforts to get their favourite team across the line, whether it’s a top-flight NRL team or their local juniors.

NRL Made by Fans
Lions Made by Fans

SCARS

Youi is a proud sponsor of SCARS, a Sunshine Coast-based charity dedicated to providing temporary refuge and finding new homes for abandoned, abused, stray, and unwanted cats and dogs. Our people regularly volunteer at SCARS as well.

Compass Institute

The Compass Institute is a local charity that provides individuals living with a disability the possibility and opportunity to live an extraordinary life. We’re proud to support this cause and organise various initiatives throughout the year to help contribute to this incredible charity.

Compass Institute

No.1 Fan

From behind-the-scenes revelations to those “you had to be there” moments, our NRL and Brisbane Lions player interviews with their number 1 fans peel back the layers to reveal the human side of our footy stars. Get ready for refreshingly honest stories that prove footy really is made by fans.

Jarrod Berry

Good Man First: How Brisbane Lions’ Jarrod Berry Was Raised by His Number 1 Fan

From backyard footy to the Brisbane Lions, see how Jarrod Berry’s number 1 fan helped him become a good man first – and an AFL player second.
May 14, 2026
Brian To'o and Stephen Crichton

How Brian To’o and Stephen Crichton Became Each Other’s Number 1 Fan

From Western Sydney schoolyards to NRL grand finals – the friendship that turned Brian To’o and Stephen Crichton into brothers by choice.
April 21, 2026
Cam Rayner

Built for Motion: How Brisbane Lions’ Cam Rayner Was Guided by His Number 1 Fan

From Mr. Hollywood to the AFL’s biggest stage, see how Cam Rayner’s number 1 fan and Mum helped her son turn boundless energy into a career.
April 09, 2026
Ethan Strange

Still the Same Kid: How Canberra Raiders’ Ethan Strange Grew Up with His Number 1 Fan

From backyard halfpipes on the Central Coast to the NRL, see how Ethan Strange’s number 1 fan helped him stay grounded and true to himself.
March 17, 2026
Jade Ellenger

The Mother-Daughter Bond that Fuels Jade Ellenger's Full-Throttle Life

Jade Ellenger has always lived life to the full. A constant presence behind her success on and off the footy oval is her Mum and number 1 fan, Julie.
October 02, 2025
Belle Dawes

Belle Dawes & Ben Stanley: The AFLW Star's Strong Connection with Her Number 1 Fan

Ben Stanley has been more than just a coach to Brisbane Lions AFLW star, Belle Dawes. He’s also been her mentor and friend, helping her navigate the challenges of professional sport and personal growth.
August 20, 2025

Stories of change

For better or worse, change happens to all of us – even our biggest sporting stars. These are some of their stories of change.

Craig Starcevich

Craig Starcevich: Winning Player, Winning Coach

Craig Starcevich is one of few professional Australian Rules football players who’s experienced winning an AFL premiership both as a player and a coach.
October 31, 2023
Portrait of Raecene McGregor

Raecene McGregor: Top of the world to uncontracted star and back again

Talented NRLW star Raecene McGregor reflects on her career with the Dragons, Broncos, Roosters and NZ teams.
September 19, 2023
Courtney Hodder

Courtney Hodder: Finding her place in her sport and her culture

Courtney Hodder is a proud Badimia Yamatji, Whadjuk and Nyoongar woman.
October 13, 2023
Portrait of Gerrard Sutton and James Graham

Gerard Sutton and James Graham: ‘Bad Friday’ TV grabs not an accurate picture

Ex-Bulldogs captain James Graham and NRL referee Gerard Sutton chat about a big moment from rugby league history.
September 19, 2023
Portrait of Joe Daniher

Joe Daniher: The challenge of pushing through injury

After a bright start, Joe Daniher’s AFL career was stalled by injury before bouncing back with the Brisbane Lions.
September 19, 2023
Portrait of Asu 'AJ' Kepaoa

Asu ‘AJ’ Kepaoa: From dark times to mental health advocate

Wests Tigers NRL player AJ Kepaoa talks openly about the highs and lows of his so far short but impressive career.
September 19, 2023

How to apply for a Youi sponsorship

Thanks for your interest in a Youi sponsorship. When reviewing sponsorship requests, we apply the same assessment criteria to all proposals received. This is to help gauge whether the opportunities complement our marketing strategy. 

When considering sponsorship proposals, we’ll only pursue opportunities that can be assessed against the following principles:

  • Must be aligned with Youi business, brand purpose and values and/or marketing objectives
  • Must be consistent with Youi corporate image and identity
  • Must enhance the reputation of the Youi brand in the community
  • Must have the ability to engage Youi our customers and communities we serve.

Youi will not support activities that:

  • Express political views
  • Support an individual1
  • May present a reputational risk2
  • Support marginalisation (gender, sex, religion or race)
  • Do not provide financial services exclusivity
  • Promote the business of gambling, alcohol, vaping, smoking or illicit drugs
  • Promote socially divisive issues or events 

To be considered for sponsorship, please ensure your request includes the following details:

  • A defined target audience
  • A detailed outline of the project/activity plans including start and end dates and event location/s
  • A performance evaluation framework outlining what success looks like for you, and for Youi
  • What other sponsorships are already in place, and confirm if Youi will be an exclusive sponsor in the insurance category 
  • Business opportunities
  • Cost of sponsorship

1 Except those in an ambassadorship or inspiration program
2 Determine by Youi’s Risk & Governance model

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