Lions premiers in front of fans.

Premiership glory. 
Made by fans.

From those who shouted in the grand stand, rallied from home, or cheered with friends, the fans supported the Brisbane Lions to be 2024 Premiership winners. Congratulations to the Brisbane Lions and to all the fans on winning the ultimate prize.

Footy. Made by fans. 

Since day 1, fans have made footy what it is. Which is why Youi is dedicated to acknowledging that football is ‘Made by Fans’ by shining a spotlight on those legends who cut the oranges, run the water, operate the BBQ and support their club. We’re proud to be the official partner of footy fans.

Lions players in front of a crowd.
Lions fan cheering in front of the crowd.

Weekend footy is made by fans.

 

Every game of footy played on Saturday and Sunday mornings are Made by Fans. From orange slicers to guernsey washers, footy is made by fans.

 

Lions sitting with Scottie at the Gabba

Scott takes over Lions Sponsorship

When we decided to become the Official Partner of Footy Fans, we knew we had to do something that showed fans just how much we valued their contribution to the game. So, we gave one fan our sponsorship to his beloved Brisbane Lions for a whole round.  Scott’s sponsorship is just the start of how we intend to celebrate and reward fans for making footy, footy.

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Match News, Videos and Photos

Superfan Scott
Youi Stories.

Who is Superfan Scott?

For his entire life, Scott Villiers has been a Lions supporter. Growing up in Melbourne, he firstly barracked for Fitzroy, then later when the merger with the Brisbane Bears occurred, continued his support for the rebranded Lions franchise.
July 22, 2024
Scott with the Lions
Youi Stories.

Getting Onto the Guernsey

The Youi logo is close to the Lions players’ hearts, quite literally. Our logo takes pride of place on the front of the team guernsey, making it prime real estate. And we couldn’t think of a more worthy fan to hand it over to than Scott.
July 22, 2024

Lions No.1 Fan series

There are stars right across the field on the Brisbane Lions men’s and women’s teams, each with their own loyal legion of fans. But some fans rise above the rest, with tales and memories of the player that show them in a whole new light. Now we bring these ‘number 1 fans’ together with star Lions players to get the goss.

Dayne Zorko
Youi Stories.

Like Father, Like Son: Dayne Zorko's Legacy Lives on in His Number 1 Fan Louis

AFL star Dayne Zorko shares heartwarming moments with his son and number 1 fan, Louis. A glimpse into their special bond and family life.
August 21, 2024
Keidean Coleman
Youi Stories.

Keidean Coleman's Journey to the Top, Guided by Number 1 Fan Bernice

His journey hasn’t been easy. Keidean Coleman has overcome challenges, chased his dreams and formed an unbreakable bond with his number 1 fan, Bernice.
August 15, 2024
Tahlia Hickie
Youi Stories.

From Shy Recruit to AFLW Star: Tahlia Hickie's Journey with Her Number 1 Fan

Beyond footy, Tahlia Hickie and Sally Young share a unique bond built on trust, support and shared experiences. Discover how they became lifelong friends.
August 20, 2024
Shannon Campbell
Youi Stories.

Shannon Campbell's Number 1 Fan: Dad Keith’s Support Fuels AFLW Star's Journey

From backyard footy to AFLW glory, discover how Shannon Campbell's father, Keith, has been her number 1 fan every step of the way.
August 21, 2024
Lions Made by Fans

From strength to strength

It was 2020 when we first connected with the Brisbane Lions Football Club. Initially we got on board as Coach Partner and then in 2022, stepped up to be a Major Partner. In that time, we haven't looked back, supporting the players, the community and of course, the fans, without whom the Lions wouldn’t be the club they are today.

Footy. Made by fans.

Sure, the Lions players are the stars of the show. But what about the fans? Without them, footy wouldn't exist. That's why we're putting our support behind them; the individuals who love the game and give plenty to it.

Lions Made by Fans
Canteen

Community canteen

The Youi Community Hill and Canteen is made by fans. Week in, week out, we give dedicated grassroots clubs and organisations the opportunity to raise much-needed funds at Lions AFLW home games. During the 2023 season, we’re proud to have helped raise more than $70,000.

Stories of change

For better or worse, change happens to all of us – even the biggest stars in the Brisbane Lions. We captured some of their stories of change.

Craig Starcevich
Youi Stories.

Craig Starcevich: Winning Player, Winning Coach

Craig Starcevich is one of few professional Australian Rules football players who’s experienced winning an AFL premiership both as a player and a coach.
October 31, 2023
Courtney Hodder
Youi Stories.

Courtney Hodder: Finding her place in her sport and her culture

Courtney Hodder is a proud Badimia Yamatji, Whadjuk and Nyoongar woman.
October 13, 2023
Portrait of Joe Daniher
Youi Stories.

Joe Daniher: The challenge of pushing through injury

After a bright start, Joe Daniher’s AFL career was stalled by injury before bouncing back with the Brisbane Lions.
September 19, 2023
Sophie Conway
Youi Stories.

Sophie Conway: AFLW success dedicated to her mother

Sophie Conway was shining in both field hockey and Australian Rules football as she reached her late teens, and was selected for the Under 18 All Australian teams in both hockey and AFL in 2017.
October 13, 2023
Portrait of Conor McKenna
Youi Stories.

Conor McKenna: From Gaelic Football to AFL and back again

From Gaelic Football to AFL, Brisbane Lions player Conor McKenna has experienced plenty of highs and lows.
September 19, 2023
Portrait of Callum Ah Chee and Charlie Cameron
Youi Stories.

Callum Ah Chee and Charlie Cameron: ‘We all have a role to play’

Charlie Cameron and Callum Ah Chee share their stories and experience with racism.
July 07, 2023