Official partner of footy fans.
We're proud to get behind the fans who make a real difference; to support the supporters of footy and the Brisbane Lions.
We're proud to get behind the fans who make a real difference; to support the supporters of footy and the Brisbane Lions.
From strength to strength
It was 2020 when we first connected with the Brisbane Lions Football Club. Initially we got on board as Coach Partner and then in 2022, stepped up to be a Major Partner. In that time, we haven't looked back, supporting the players, the community and of course, the fans, without whom the Lions wouldn’t be the club they are today.
Footy. Made by fans.
Sure, the Lions players are the stars of the show. But what about the fans? Without them, footy wouldn't exist. That's why we're putting our support behind them; the individuals who love the game and give plenty to it.
Community canteen
The Youi Community Hill and Canteen is made by fans. Week in, week out, we give dedicated grassroots clubs and organisations the opportunity to raise much-needed funds at Lions AFLW home games. During the 2023 season, we’re proud to have helped raise more than $70,000.
Stories of change
For better or worse, change happens to all of us – even the biggest stars in the Brisbane Lions. We captured some of their stories of change.
Craig Starcevich: Winning Player, Winning Coach
Courtney Hodder: Finding her place in her sport and her culture
Joe Daniher: The challenge of pushing through injury
Sophie Conway: AFLW success dedicated to her mother
Conor McKenna: From Gaelic Football to AFL and back again
