Premiership glory.
Made by fans.

From those who shouted in the grand stand, rallied from home, or cheered with friends, the fans supported the Brisbane Lions to be 2024 Premiership winners. Congratulations to the Brisbane Lions and to all the fans on winning the ultimate prize.

Footy. Made by fans.

Since day 1, fans have made footy what it is. Which is why Youi is dedicated to acknowledging that football is ‘Made by Fans’ by shining a spotlight on those legends who cut the oranges, run the water, operate the BBQ and support their club. We’re proud to be the official partner of footy fans.

Lions fan cheering in front of the crowd.

Scott takes over Lions Sponsorship

When we decided to become the Official Partner of Footy Fans, we knew we had to do something that showed fans just how much we valued their contribution to the game. So, we gave one fan our sponsorship to his beloved Brisbane Lions for a whole round. Scott’s sponsorship is just the start of how we intend to celebrate and reward fans for making footy, footy.

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Match News, Videos and Photos

Youi Unveils New ‘Youi Fan House’ At The Gabba

Brisbane Lions fans have a new way to experience the action at the Gabba this season, with Youi unveiling the Youi Fan House – a dedicated in-stadium fan space positioned right behind the eastern goalposts.

March 09, 2026

Brisbane Lions Guernsey Swap in Cherbourg

Youi and the Brisbane Lions Bring Guernsey Swap to Cherbourg

In Cherbourg this week, a guernsey swap became something much bigger than a guernsey exchange – it became a moment of real connection.

July 24, 2025

Getting Onto the Guernsey

The Youi logo is close to the Lions players’ hearts, quite literally. Our logo takes pride of place on the front of the team guernsey, making it prime real estate. And we couldn’t think of a more worthy fan to hand it over to than Scott.

July 22, 2024

Lions No.1 Fan series

There are stars right across the field on the Brisbane Lions men’s and women’s teams, each with their own loyal legion of fans. But some fans rise above the rest, with tales and memories of the player that show them in a whole new light. Now we bring these ‘number 1 fans’ together with star Lions players to get the goss.

Good Man First: How Brisbane Lions’ Jarrod Berry Was Raised by His Number 1 Fan

From backyard footy to the Brisbane Lions, see how Jarrod Berry’s number 1 fan helped him become a good man first – and an AFL player second.

May 14, 2026

Built for Motion: How Brisbane Lions’ Cam Rayner Was Guided by His Number 1 Fan

From Mr. Hollywood to the AFL’s biggest stage, see how Cam Rayner’s number 1 fan and Mum helped her son turn boundless energy into a career.

April 09, 2026

The Mother-Daughter Bond that Fuels Jade Ellenger's Full-Throttle Life

Jade Ellenger has always lived life to the full. A constant presence behind her success on and off the footy oval is her Mum and number 1 fan, Julie.

October 02, 2025

Belle Dawes & Ben Stanley: The AFLW Star's Strong Connection with Her Number 1 Fan

Ben Stanley has been more than just a coach to Brisbane Lions AFLW star, Belle Dawes. He’s also been her mentor and friend, helping her navigate the challenges of professional sport and personal growth.

August 20, 2025

Josh and Kyle Dunkley: From Competitiveness as Kids to Shared AFL Pride

Josh Dunkley is known for his strong leadership, contested ball-winning ability and versatility. His impressive career has been strongly supported by his brother and number 1 fan, Kyle.

June 11, 2025

Us With the World: Kai and Jake Lohmann’s Journey Together

For Brisbane Lions forward Kai Lohmann, having his older brother Jake in his corner has always been a source of strength. This is the story of two brothers and how their unbreakable bond has shaped their individual journeys.

May 08, 2025

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From strength to strength

It was 2020 when we first connected with the Brisbane Lions Football Club. Initially we got on board as Coach Partner and then in 2022, stepped up to be a Major Partner. In that time, we haven't looked back, supporting the players, the community and of course, the fans, without whom the Lions wouldn’t be the club they are today.

Footy. Made by fans.

Sure, the Lions players are the stars of the show. But what about the fans? Without them, footy wouldn't exist. That's why we're putting our support behind them; the individuals who love the game and give plenty to it.

Community canteen

The Youi Community Hill and Canteen is made by fans. Week in, week out, we give dedicated grassroots clubs and organisations the opportunity to raise much-needed funds at Lions AFLW home games. During the 2023 season, we’re proud to have helped raise more than $70,000.

Youi Guernsey Swap

The Youi Guernsey Swap community activation saw Youi and the Brisbane Lions hit the road to regional Queensland to share footy, stories and support with the Cherbourg community.

Created in partnership with the Brisbane Lions this community activation saw Lions players running drills with local kids, guernseys handed out to fans, and the unveiling of Cherbourg’s upgraded AFL oval – now complete with new goalposts, equipment and merch thanks to Youi, AFL Queensland and local council support.