Official partner of NRL fans.
We're proud to get behind the fans who make a real difference; to support the supporters of the NRL.
NRL No.1 Fan series
National Rugby League players have plenty of fans out there, but there are some that stand out amongst the rest. They know things about the player no one else does – stories and moments that give us a real insight into who the player is and what makes them tick. Now we bring these ‘number 1 fans’ together with star footy players to get the lowdown.
How Brian To’o and Stephen Crichton Became Each Other’s Number 1 Fan
Still the Same Kid: How Canberra Raiders’ Ethan Strange Grew Up with His Number 1 Fan
The Heart of a Champion: Adam Reynolds and the Role of His Biggest Fan, His Daughter
The Unbreakable Bond Between Brothers: Zac Lomax and His Number 1 Fan
The Youi Community Scrum
The Youi Community Scrum is a program dedicated to supporting regional communities – and the footy fans within them – that are still feeling the effects of significant weather events.
Created in partnership with the NRL, the program aims to uplift these communities by fostering resilience and promoting mental well-being through the power of rugby league.
If Footy’s Made by Fans, Now’s Their Chance to Prove It!
As State of Origin rolls around for 2026, we've launched Youi Origin Verified – a fan-first initiative in partnership with the NRL that tests League fans' true loyalty to their state. It gives NSW and QLD fans the chance to earn an Official Fan Verification by completing a series of fun challenges designed to test their knowledge – and to unlock exclusive rewards, prizes and bragging rights.
Footy. Made by fans.
From grassroots to the highest level of NRL, without fans, footy wouldn’t be what it is. That's why we're supporting the supporters who make a difference; the fans who make the legends, who make the local clubs tick, who make the atmosphere of this great game.
A long history together
Since 2017 Youi has been the Official Insurance Partner of the NRL. Around the grounds, on the ref's jerseys and at community events, we've been part of this great game, supporting the officials, the players and the almighty fans who make NRL the superstar spectacle that it is today.
Stories of change
As we move through life, change happens. Even to the biggest stars in the NRL. We captured some of their stories of change.
Glynn and Phil Henderson: Two iconic grand final tackles shared, 19 years apart
Raecene McGregor: Top of the world to uncontracted star and back again
Asu ‘AJ’ Kepaoa: From dark times to mental health advocate
Josh Reynolds: Heartbreaking exit to loyal return
Gerard Sutton and James Graham: ‘Bad Friday’ TV grabs not an accurate picture
Matt Cecchin: Coming out in the masculine world of rugby league
Jess Skinner ‘Small town to the big league’
Matt Eisenhuth 'Riding the Rollercoaster'
Ben Cummins ‘The Call’
Elsie Albert ‘Rising above gender stereotypes to rugby league success’
Harry Grant x Paul Momirovski ‘The Swap’
Ronnie Griffiths ‘Bustin Down The Door’
Jason Nightingale
Belinda Sharpe: NRL refereeing ‘business as usual’
Teleah Waitoa
Ben Hunt
