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Helping Young Entrepreneurs Shine

Josie Pacey, winner of the 2022 generation innovation challenge with Youi's COO Peter Broome

At Youi, we’re big believers in doing things differently; looking for new, innovative approaches that provide better experiences and outcomes – not just for us and our customers, but for the broader community too. Which is why we got behind the 2022 Generation Innovation (GI) Challenge.

Featuring a fresh crop of young entrepreneurs aged between 15 and 25, the GI Challenge showcased ideas ranging from high-tech apps and services, through to innovative sportswear, gadgets and consumables.

Over several months, and many workshops, seminars and one-on-one mentoring sessions later, the entrepreneurs produced viable business cases and mastered their pitches, culminating in the final event where a panel of judges were wowed by the ideas presented by the top 3 finalists.

Youi’s very own Chief Operating Officer, Peter Broome, was Chair of Judges and together with other members of the judging panel, declared Josie Pacey the winner.

A keen surfer from Noosaville, Josie has prototyped a surf wax that’s not only chemical-free and made with 100% natural ingredients, but also promotes a message of empowerment for female surfers. Taking home the $10,000 prize package, Josie has big plans for the future.


Congratulations also go to the two runners up – Bailey Page from Zip Zap Chargers and Eliza Blumke from SpeechPal – who were incredibly impressive throughout the Challenge and on the final pitch night. They were awarded a total of $5,000 seed capital to kickstart their businesses.

Youi was a proud sponsor of the 2022 GI Challenge. Supporting initiatives, and young entrepreneurs, like this provides a great source of inspiration and excitement for the yet-to-be-conceived ideas of the future. We can’t wait to see what they come up with next!

More info on the 2022 GI Challenge event can be found here.