Summer means a few things – beach days, fresh mangoes and sitting back to watch the cricket.
It's in the backyard matches that stretch long past dinner. It's in the family rivalries that emerge on Boxing Day. It's in the packed stadiums, the weekend club games and the generations of supporters who return year after year to cheer on their team.
At Youi, we believe cricket is made by fans. While the players take centre stage, it's the fans who create the passion and atmosphere that make the game what it is.
That's why we're proud to partner with Cricket Australia as the Official Partner of the Women’s Big Bash League and Men’s Big Bash League, backing five clubs in a major partnership.
We'll celebrate the passion, energy and excitement that fans bring to every match, recognising the role cricket supporters play in making the Big Bash Leagues one of Australia's most loved sporting competitions.
As the newest teammate, we will be partnering with the Brisbane Heat, Hobart Hurricanes, Melbourne Renegades, Melbourne Stars and Sydney Thunder.
Our brand will feature proudly on the umpires and playing-kit of all five clubs across both Weber WBBL|12 and KFC BBL|16 seasons, alongside fan-focused activities across match days and League, Club and Youi channels.
We'll also support cricket communities across the country, celebrating the fans and communities at the heart of cricket.
Stepping up to the crease
Youi Chief Marketing Officer Angela Greenwood said the partnership reflected Youi’s commitment to recognising the people and communities behind Australian sport.
“We’re incredibly proud to partner with Cricket Australia and become an Official Partner of WBBL and BBL, while supporting five clubs from the elite-level through to grassroots across the country.
“At Youi, we believe sport is made by fans. Their passion, loyalty and energy create the moments and atmosphere that make sport memorable, and cricket is no exception.
“The Big Bash format brings families, friends and communities together throughout the Australian summer. This partnership will celebrate and engage fans, communities, and volunteers who are the lifeblood of community cricket across the country.
“We’re excited to partner with Cricket Australia and the clubs to shine a spotlight on the people in our communities who make the game what it is today.”
This partnership marks the start of a fan-first innings with Cricket Australia, designed to celebrate the people who make cricket what it is.
Bring on the Big Bash
We'll work closely with the League and our club partners to celebrate and connect with the fans who turn every match into an occasion and every summer into a shared tradition.
Phil Rigby, BBL’s Head of League Operations and Club Growth, said:
“We’re delighted to partner with Youi and are thrilled that they will be key supporters of five of our Clubs and the Big Bash Leagues more broadly.
“We’re particularly pleased our fans will live at the heart of Youi’s partnership and their involvement will be celebrated and championed throughout the summer.
“Like Youi, we believe cricket is made by fans and support their ambition to champion the people who make the Big Bash Australia’s favourite summer entertainment product."
Supporting the communities behind the game
Beyond the field, this partnership reflects our commitment to supporting the people and communities that help cricket thrive.
From local grounds and junior clubs to some of Australia's biggest sporting venues, cricket has a unique ability to bring people together through shared experiences and a love of the game.
For every player who takes the field, there are countless supporters, volunteers, parents and community members helping make the game possible. That's why we're committed to celebrating not only what happens on the field, but also the people and communities behind it.
"This partnership is about recognising the communities that sit behind the game and celebrating the people who bring cricket to life across Australia," Angela Greenwood said.
"Cricket creates connections that span generations, and we're looking forward to working with Cricket Australia and our club partners to champion the fans and communities at the heart of those experiences."
Just as fans show up week after week for their clubs, we're committed to showing up for our customers. That's why this partnership is about more than cricket. It's about recognising and supporting the people whose passion, loyalty and commitment help make the game what it is.
We'll officially begin our partnership with the Weber WBBL|12 season, which starts on 29 October.
For fixtures, tickets and more information, visit www.bigbash.com.au.
For more information on our partnerships, visit https://www.youi.com.au/about-us/partnerships.
