Brisbane Lions fans have a new way to experience the action at the Gabba this season, with Youi unveiling the Youi Fan House – a dedicated in-stadium fan space positioned right behind the eastern goalposts.
The Youi Fan House will be open for all Lions home games, including Round 0 against the Western Bulldogs, transforming the Gabba’s iconic verandah into a space with the best seats in the house, ‘behind-the-goals’ views, club memorabilia, and an unbeatable game-day atmosphere.
As the Official Partner of Footy Fans and Principal Partner of the Brisbane Lions, Youi created the Fan House as a place where all footy fans can gather and share the atmosphere of live AFL together.
Youi Chief Marketing Officer, Angela Greenwood said fans build the foundation of footy, and for a team built on this belief, the Youi Fan House sets the scene for a thrilling season of Brisbane Lions home games, allowing fans to support their team toward a third consecutive premiership.
“The Youi Fan House reflects our commitment to the fans who make footy what it is,” Greenwood said. “It’s not just about backing a team – it’s about belonging to the game. Our ambition was to create something truly unparalleled – a fan experience at the Gabba that stands alongside the very best in game-day experiences in sport. From the location right behind the goals to the memorabilia, every detail has been designed to bring fans closer to the game.”
“The Youi Fan House celebrates the passion of the Brisbane Lions and their supporters, while also welcoming any footy fan who wants to soak up the atmosphere at the Gabba,” Greenwood adds. “As the Brisbane Lions’ Principal Partner, we’re proud to invest in something that genuinely gives back to the community that makes this club and this sport so special - the fans.”
With momentum well and truly built after a standout 2025 season, the Brisbane Lions’ identity is defined by its passionate and loyal fan base.
Sam Graham, Brisbane Lions CEO said the Youi Fan House reflects the heart and dedication of the partnership between the Lions and Youi. “Success isn’t made overnight; it’s built through years of unwavering belief from our players, our fans and our partners. We are grateful for Youi’s commitment to fans and their investment in the Youi Fan House allows fans of the Lions, and lovers of the game to enjoy one of the best views at the Gabba like never before.
“We’re excited to see the Youi Fan House come to live. Our players love the noise, energy and atmosphere of fans being so close to the field and we’re looking forward to seeing the Youi Fan House at capacity throughout the 2026 season.” he said.
The Youi Fan House opened on Saturday 7 March. For more information or to buy tickets to the Youi Fan House, during the 2026 season, visit https://am.ticketmaster.com/brisbanelions/ticketing/youi-fan-house.
