What are your assumptions about her?
What sort of business do you think Eleni runs? Maybe something a bit arty and creative? Or perhaps something a little more hands-on?
From the outside, it’s not always easy to tell who someone really is. So rather than make assumptions about Eleni, we listened and asked questions to find out what it is that makes her an individual.
Eleni owns a business with an all-female staff who teach car maintenance to thousands of students every year.
That’s why she loves how Youi’s award-winning roadside assist is included with all Comprehensive car and Comprehensive motorcycle policies.*

How close were your assumptions about Eleni?
On the money or way off the mark?
Lots of people have pre-conceived ideas about who others are and what they do. Problem is, those pre-conceived ideas can often be completely wrong.
That’s why, at Youi, we don’t make assumptions.
We take the time to discover what’s important so we can provide insurance for individuals.